Italy Tourism

With more than 43.2 million tourists a year, Italy is the fourth highest tourist earner, and fifth most visited country in the world, behind France (76.0 million), Spain (55.6 million), United States (49.4 million), and China (46.8). People mainly come to Italy for its rich art, cuisine, history, fashion and culture, its beautiful coastline and beaches, its mountains, and priceless ancient monuments, especially those from the Greek civilization and Roman civilization. Tourism is one of Italy's fastest growing and most profitable industrial sectors, with an estimated revenue of $42.7 billion.